Who is AD Network?

• We focus primarily on Yellow Pages and Interactive strategies, planning and placements.
  
• Management experience in National Yellow Pages since 1985.
  
• Provide regional, national and worldwide Yellow Page advertisers with an easier, faster, more cost effective way to place their ads.

What we do

As a Certified Marketing Representative (CMR) of the Yellow Pages Publishers Association (YPPA) we are able to place Yellow Page advertisements in all telephone directories worldwide.

We offer unparalleled account management, research, advice and creative thinking with a competitive edge. Once you begin working with us, we will review your current national program market to see if you're getting the best possible ROI.

Our Approach

As you already know you have a lot of choices when it comes to working with an ad agency to manage your Yellow Pages program.

Ask yourself these questions -

• Are we getting the most bang for our buck?
  
• Are we getting the best prices available?
  
• Are we getting the best possible service?
  

  When working with AD Network you won't have to ask these questions, we'll show you the answers everyday!

Discounts & Incentives

Ahhh! The part everybody loves. Saving Money. Let's face it, one of the reasons to work with a national agency is to have someone represent your best interest. And we're pretty sure saving your company money is one of your best interests.

From the wide range of directory publishers, discounts, incentives and national programs, your company should be saving at least 30% on your Yellow Pages advertising with new placements.

AD Network makes sure our clients take advantage of all current offerings. Let us do the same for your business.

Creative Services

In the advertising world there are several different advertising mediums. Creative and directive are the most commonly used.

The Yellow Pages is known as the directive approach, because we are advertising to a consumer who is ready to buy or use your products or services.

That doesn't mean your ad can't be creative enough to stand out above the rest. The Yellow Pages is one of the few mediums where you are literally surrounded by your competition.

At AD Network we have just the right mix of creativity, knowledge and skill to get your potential customers to take action with you instead of your competitor.

Marketing Services

Market research and demographics are useful tools when it comes to developing a strategy for your existing markets or when venturing into a new one.

Knowing your target audience is one thing, but reaching them is another. AD Network can provide the complete picture and can help create an effective program to meet your needs.

* Identify

* Target

* Reach

These can be done through our exceptional marketing capabilities.

Identifying your market potential

With the use of our comprehensive data system, we are able to help your company reach your target audience by evaluating and selecting the right markets and directories.

Here are a few of the databases we use to develop a successful program:

• Consumer Demographics
  
• ClusterPlus™ Geo Demographics Lifestyle
  
• Heading Analysis
  
• Zip Code Overlay Maps
  
• Yellow Page Usage Studies
  
• Simmons Market Research Bureau
  
• Statistical Research, Inc.

AD Network can track the effectiveness or ineffectiveness of your Yellow Pages advertising. We can even see how well one ad size did vs. another, in the same directory and at the same heading.

Through the marketing partnerships we have formed, AD Network can even break the results down and tell you what time the call came in, where it came from and how long it lasted.

 

(C) 2003 AD Network